Saturday, 18 March 2017 14:35

McDonald's tests mobile ordering from iOS app ahead of global rollout

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AppleInsider
McDonald's has started to test mobile ordering of food from some of its restaurants, with customers in areas of Washington and California among the first to try out the iOS app's new feature, which the fast food chain hopes to spread globally later this year.

Customers will be able to place their order from the iOS app before arrival, with the app tracking the user's location to make sure the right restaurant, according to Reuters. The location tracking will also allow the restaurant to start preparing the order a short time before the customer is expected to turn up, timing the order's completion for their arrival to keep the food as fresh as possible.

Before orders are delivered to the restaurant's kitchen, customers will have to confirm and pay for it via the app, though the final version will also include options for table service, counter pickup, a drive-through pickup, and curbside delivery. AppleInsider has asked for clarification on whether this will use Apple Pay or some other payment method for Apple devices.

Chief Executive Steve Easterbrook suggests that if 20 percent of drive-through customers used curbside delivery and another 20 percent used the drive-through lanes for pickup only, restaurants would be able to serve another 20 cars per hour on average.

(The article continues...)

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